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报纸作为平面视觉媒体,是通过印刷在纸张上的文字、图片、色彩以及版式等符号向受众传递信息的纸质媒体。诉诸于人的平面视觉,是报纸与其他大众传播媒介最大的区别。报纸形态作为报纸的视觉形象,刺激着读者的阅读欲望,吸引着读者的视线。自20世纪90年代初期以来,一波又一波改版热潮使我国报纸的形态开始有了较大发展变化,变沉闷、千报一面为百花齐放、异彩纷呈。随着这十多年我国经济、社会、文化的飞速发展,无论是百年
As a flat-screen visual media, newspapers are paper media that convey information to audiences through symbols, pictures, colors and typography printed on paper. Appealing to people’s plane vision is the biggest difference between newspapers and other mass media. Newspaper form as the visual image of newspapers to stimulate the reader’s desire to read, to attract the reader’s attention. Since the early 1990s, wave after wave of revisionist ups and downs has made our country’s newspaper form a great development and change, become boring, thousands of reported one side for the flourishing, colorful. With more than a decade of rapid economic, social and cultural development in China, it has been a century