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公益招贴设计是以图形作为载体的一种传播文化信息的艺术形式,图形作为其表达的元素,担负着与广大观众沟通交流的任务。一幅好的公益招贴作品,人们可以不通过文字或者其它提示理解作品,而只是通过图形就能快速有效的识别其公益招贴的含义。传统文化是中国文化的精髓,如何合理的把传统文化中的图形元素融入到现代公益招贴设计中去是我们面临的新课题。
The design of public welfare posters is a kind of art form that spreads the cultural information with the graphic as the carrier, and the graphic as the element of its expression shoulders the task of communicating with the vast audiences. A good public welfare poster works, people can understand the works through the text or other tips, but only through the graphic can quickly and effectively identify the meaning of its public welfare posters. Traditional culture is the quintessence of Chinese culture. How to integrate the graphic elements of traditional culture into the design of modern public welfare poster is a new topic we are facing.