论文部分内容阅读
改革开放后,各种文化的引进推动了我国艺术的发展,网络媒体视觉传达设计突破了传统观念的限制,开始尝试以绘画、图像配合汉字书法、美术字体等形式进行视觉传达设计。并且以一些大型门户网站坚持自主视觉传达设计,其结合西方国家的先进理念,但本质上是以我国文化特色为核心,为推动网络媒体的发展创作了许多优秀的作品,形成了现代网络媒体独具特色的视觉传达设计风格。因此,文章主要针对网络媒体的视觉传达设计展开分析与研究。
After the reform and opening up, the introduction of various cultures promoted the development of art in our country. The visual media design of online media broke through the limitations of traditional concepts and began to try to convey visual design through painting and image matching with Chinese calligraphy and fonts. And with some large portal adhere to the independent visual communication design, which combined with the advanced concept of Western countries, but in essence is based on the cultural characteristics of our core, to promote the development of online media has created many excellent works, the formation of a modern network of media alone Unique visual communication design style. Therefore, the article mainly analyzes and researches the visual communication design of online media.