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一、新经济时代销售的特点进入20世纪90年代,由于新经济的影响,企业销售环境面临着从传统向电子网络的转变。由电话网络、内部网络和因特网组成的电子网络一开始便对企业销售产生重大影响,使企业销售的竞争具有新的特点。 1、企业销售平台发生转换。传统的企业销售平台的构成是:生产型企业产品的销售只限于发货,缺乏有效地了解客户对商品的满意度和需求,无法针对客户进行再次的服务跟踪等。新经济时代由于电子商务技术发展,使企业与消费者的联系发生了革命性的变化,电子化的销售网络应运而生。由于电子化销售平台的运作是新型企业与企业、企业与消费者之间的关系,减少中间环节,降低了库
First, the characteristics of the new economy era sales In the 20th century, 90’s, due to the impact of the new economy, business sales environment is facing a shift from the traditional to the electronic network. An electronic network of telephone networks, intranets and the Internet, from the very beginning, had a significant impact on sales and brought new features to the competition in sales. 1, business sales platform conversion. The traditional enterprise sales platform is composed of: product sales of production-oriented enterprises limited to delivery, lack of effective understanding of customer satisfaction and demand for goods, customers can not be conducted again for service tracking. In the new economic era, due to the development of e-commerce technology, the connection between enterprises and consumers has undergone a revolutionary change. The electronic sales network has emerged. As the operation of electronic sales platform is a new type of business and business, business and consumer relationships, reduce intermediate links, reducing the library