人类过去创造并保留到今天的各种文化成就和文化事象都可以被称作文化遗产①。当我们把它命名为“遗产”的时候,实际上就在这些文化成就、文化事象与人类之间确立了一种继承关系,而“继承”必然指向当代和未来。文化的继承表现为文化创新与传播,此二者在大多数时候是合而为一的:传播本身就是一种创新,而创新如果不被传播则没有任何生命力可言。传播必然要通过一定的媒介,当人类进入大众传 All kinds of cultural achievements and cultural phenomena that mankind has created in the past and preserved to this day can be called cultural heritage. When we name it “Heritage ”, we actually establish a kind of inheritance relationship between these cultural achievements, cultural phenomena and human beings, and “Inheritance ” inevitably points to the present and the future. Cultural inheritance manifests itself as cultural innovation and communication, both of which are commonplace most of the time: communication is an innovation in itself, and innovation has no vitality unless it is transmitted. Dissemination must pass through a certain medium when mankind enters mass communication