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文字自产生以来,始终被人们作为传递信息和传播文化的重要工具,在物质文明和精神文明高度发达的当今社会,文字作为一种特殊的符号,逐渐被赋予了新的表达方式,即一种基于视觉传达的字体设计,使人们在获得文字传达的信息的同时,还能够获得视觉上的享受。现阶段,视觉传达被作为文字主要的功能,是产品包装设计中的重要组成部分。以下,本文将对基于视觉传达的字体设计进行概述,同时以产品包装中的字体设计为例,阐述字体设计在产品名称、包装、海报等方面的应用形式,并提出几点基于视觉传达的字体设计的有效对策。
Since its creation, the text has always been used as an important tool to transmit information and disseminate culture. In the present-day society where material civilization and highly developed spiritual civilization are present, as a special symbol, writing has been gradually given a new mode of expression The font design based on visual communication enables people to obtain visual enjoyment while obtaining the information conveyed by the text. At this stage, visual communication is as the main function of the text, product packaging design is an important part. In the following, this article will outline the font design based on visual communication, and at the same time, take the example of the font design in the product packaging to illustrate the application of the font design in the product name, packaging, posters and so on, and put forward some fonts based on visual communication Design effective countermeasures.