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建设“透明、服务、民主”的政府是我国政府职能转变的发展趋势,在电子政务时代,政府的主要任务发生了变化,由过去处理大量的简单日常事务转变为主要进行公共决策。而公共决策离不开考察舆论、征求多数人的意见即民意。网络舆论提供了丰富的民意,因为网络的匿名性使得其所形成的舆论真实;而众多网民的共同参与及其网络空间的无限性,使舆论比较传统媒体更加丰富。此外,网络舆论还是社会的晴雨表,无论网络中人们的意见表达是否合理,网络的意见纷争,实际上真实反映了社会中的各种矛盾与冲突。学者胡星斗认为:‘在某种程度上,互联网代替了国外民意调查公司的作用,尤其在政治领域。“~([1])
In the era of e-government, the main tasks of the government have changed. From the simple handling of a large number of simple routine matters in the past, the government has been mainly responsible for public decision-making. The public decision can not be separated from examining public opinions and soliciting opinions of the majority of people as public opinion. Internet public opinion provides a wealth of public opinion because the anonymity of the Internet makes the public opinion formed by it real. However, the common participation of many Internet users and the infinite network space make media more rich in traditional media. In addition, the public opinion on the Internet is also a barometer of the society. Regardless of whether the opinions expressed by the people in the Internet are reasonable or not, the opinions of the Internet are disputed. In fact, they truly reflect various conflicts and conflicts in the society. According to Hu Xingtao, a scholar, ”To some extent, the Internet has replaced the role of foreign opinion pollsters, especially in the political field. "~ ([1])