播音员主持人的形象是媒体的窗口,会直接影响栏目的收视率和观众的认可程度。栏目选择合适的播音员主持人,播音员主持人根据自身特点选择适合自己的栏目,这是相辅相成的。很难说是好的栏目成就了好的主持人还是好的主持人成就了好的栏目。本文从三方面来分析播音员主持人的形象定位这一重要问题,以促进播音员主持人事业的发展。 The image of the presenter’s host is the window of the media, which directly affects the viewing ratings and the audience’s approval. Column select the appropriate announcer host, announcer host according to their own characteristics to choose their own section, which is complementary. Hard to say is a good column achievements of a good host or a good host achievements a good column. This article analyzes the important issue of the image positioning of the presenter from three aspects to promote the development of the presenter’s career.