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讲坛类节目的成功在于其内容选择有效地获取了关注度,但目前理论界的相关研究仅仅停留在节目优劣、发展趋势甚至瓶颈危机等宏观问题的认识与讨论上,极少深入研究节目内容本身这一核心要素。以《万家灯火》《百家讲坛》为例,结合两级传播理论和内容分析方法,通过对其栏目主讲人、主讲内容以及线上线下运营方式进行对比分析,得出应如何运用两级传播理论提高受众关注度。
The success of the pulpit shows lies in the fact that the content selection has effectively attracted the attention. However, at present, the related research in the theory circles only focuses on the understanding and discussion of the macro issues such as program merits, development trends and even the bottleneck crisis. Itself the core element. Taking “Wanjiaguanghuo” and “Lecture Room” as an example, by combining the two-level propagation theory and content analysis method, through comparative analysis of the keynote speakers, the keynote content and the online and offline operation methods, it is concluded that how to use two levels Propagation theory to increase audience attention.