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现今的广告传播的方式,已经由“单一地传播”广告信息,转为“要结合多门相关学科的前沿理论成果而有效地传播信息”。比如结合视知觉、触觉、时空观、消费心理学等各方面的先进理论,广泛地应用于广告设计领域。文章重点阐述了户外广告设计中时间的运用和其在空间中的定位,以及通过合理的时空编排或者时空交错的传播方式以调动受众的积极因素,吸引受众对广告的注意力。
The way in which today’s advertising is spread has shifted from “singly spreading” advertising messages to “effectively disseminating information” based on cutting-edge theoretical outcomes from multiple related disciplines. For example, combined with visual perception, touch, space-time view, consumer psychology and other advanced theories, widely used in advertising design. The article focuses on the use of time in outdoor advertising design and its positioning in space, as well as through the rational spatiotemporal arrangements or spatiotemporal transmission to mobilize the audience positive factors to attract the audience’s attention.