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C2C电子商务平台纠纷处理机制的有效生会对买卖双方和C2C网站造成影响。我国现有C2C电子商务平台纠纷处理机制在约束警示不诚信行为、处理效率和执行力等方面还存在不足,从而会使消费者丧失维权信心,降低投诉意愿。通过问卷分析,得到影响投诉决策的4个主要因素:纠纷解决时间、商品价格、搜集证据的困难度、对卖家的惩罚力度。评价反馈放大法、动态信用处罚机制、信用度细分机制的采用和建立可望提升纠纷处理机制的有效性,以规范C2C电子商务市场,促使其良性发展。
C2C e-commerce platform for dispute resolution mechanism effective student will affect buyers and sellers and C2C website. The existing C2C e-commerce platform dispute resolution mechanism in our country still lacks in restraining the warning of dishonesty, handling efficiency and execution power, which will make consumers lose the confidence of safeguarding their rights and reduce the willingness to complain. Through questionnaire analysis, we get four main factors affecting the decision-making of complaints: the time for dispute resolution, the price of commodities, the difficulty of collecting evidence and the punishment to sellers. The evaluation feedback amplification method, the dynamic credit punishment mechanism and the adoption and establishment of a credit segmentation mechanism are expected to enhance the effectiveness of the dispute resolution mechanism so as to standardize the C2C e-commerce market and promote its sound development.