在“互联网+”语境下,我国文化金融发展生机勃勃又困难重重。而以用户体验为核心,立足大数据的采集、累积与挖掘,在完善文化创意产业知识产权评估体系与革新风险管理体系的基础上,借鉴互联网金融思维,借助现代科技的推动,政产学研共同推进体系完善与平台搭建,方为文化金融发展的治本之道。 In the context of “Internet + ”, the development of China’s cultural finance is full of vitality and difficulties. On the basis of perfecting the evaluation system and innovation risk management system of intellectual property in cultural and creative industries, taking the experience of the user as the core and based on the collection, accumulation and excavation of big data, drawing lessons from the Internet financial thinking and with the help of modern science and technology, Promote the improvement of the system and platform set up, square for the development of culture and finance of the permanent cure.