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广告语言作为人类语言的一个重要组成部分,最活跃也最有影响力。汉英语码转换在广告语篇中的使用随着飞速的社会经济发展具有持续发展的可能性和必要性。汉英语码转换的充分利用不仅有利于广告商和生产厂家,而且有助于广告语言的健康发展和语言建设,并最终促进全社会的政治、经济和文化的发展。
Advertising language as an important part of human language, the most active and most influential. The use of Chinese-English code conversion in advertising discourse has the possibility and necessity of continuous development with the rapid social and economic development. The full use of Chinese-English code conversion not only benefits advertisers and manufacturers, but also contributes to the healthy development of language of advertising and language construction, and ultimately promotes the political, economic and cultural development of the whole society.