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近些年来,伴随着电力行业的快速发展与进步,相关的电力技术与电力设备也得到了进一步的提升,尤其是当今人们对于电力资源的需求量越来越多,对于供电质量也提出了较为严格的要求,这也使我国电力企业面临了新的机遇与挑战。因此,各大电力企业为了保证各项供电活动的正常运行,为电力用户提供高品质的用电质量,纷纷开始重视电力营销管理工作,并加大了对电力营销信息管理系统的建设,从而真正实现了电力企业现代化的管理模式,以下,笔者就结合自身多年的工作经验,对营销管理信息系统在供电公司电力营销管理中的应用进行了深入的研究讨论,并得出以下相关结论,以供参考。
In recent years, along with the rapid development and progress of the power industry, related power technologies and power equipment have been further improved. In particular, the demand for power resources is increasing today, and power supply quality is also relatively high Strict requirements, which also makes our power enterprises are facing new opportunities and challenges. Therefore, in order to ensure the normal operation of various power supply activities and provide power users with high-quality power quality, all major power enterprises have begun to attach importance to the management of power marketing and stepped up the construction of the power marketing information management system, so that the real The realization of the modernization of power enterprises management mode, the following, the author combined his years of work experience, the marketing management information system in the power company marketing management of power marketing conducted in-depth study and discussion, and draw the following conclusions for reference.