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随着网络技术的快速发展,对社会经济发展产生了重大影响,促进了网络经济时代的快速发展。在网络经济环境下,旅游营销发展模式出现了很大的变化,进行了很多的创新。本文主要在分析网络经济环境下旅游营销发展趋势的基础上,阐述旅游营销系统构成与存在的问题,结合实际情况,提出有效的创新策略,促进旅游业的健康持续发展。
With the rapid development of network technology, it has had a significant impact on social and economic development and promoted the rapid development of the network economy. Under the network economic environment, the tourism marketing development mode has undergone great changes and many innovations have been made. Based on the analysis of the trend of tourism marketing in the network economic environment, this paper elaborates the composition and existing problems of tourism marketing system. Based on the actual situation, this paper puts forward effective innovation strategies to promote the healthy and sustainable development of tourism industry.