论文部分内容阅读
“准频道制”是一种适合中国国情的电视媒体管理模式。由于广告经营权的缺席,它的自主经营主要体现在节目销售和围绕着节目所进行的“后产品”开发上。应该说,后者是目前频道自主经营中最薄弱但却是最有潜力的地方。南京电视台教科频道这两年在这方面做了一些有益的探索:他们在品牌栏目建设的基础上开发出了既能赢利又能提高节目影响力的“节目后产品”,并以此创立了一种独特的自主经营的赢利模式。
“Quasi-frequency channel system” is a TV media management mode suitable for China’s national conditions. Due to the absence of advertising rights, its autonomy is mainly reflected in the sales of programs and the development of “post-products” around the programs. It should be said that the latter is the weakest but most promising place for self-management of channels at present. Nanjing TV Channel two years in this area have done some useful exploration in this area: They brand building based on the development of both profit but also to enhance the influence of the program, “the program after the product,” and in the creation of a A unique profit-making mode of self-operation.