(一) 古今体育与宣传始终有着良缘。这不是一种历史的巧合,而是一条客观规律。去年,联合国教科文组织出版的《国际社会科学》杂志第二期编者的话呼吁学者们研究体育运动时,谈到“体育运动在社会和文化方面的重大意义由于新闻界大肆宣传而益形突出”。看来,人们从社会实践中提炼出“体育离不开宣传,宣传离不开体育”的简朴语言:是颇有一些道理的。我想再用一点史实说明这个问题。 (A) ancient and modern sports and publicity has always had a good margin. This is not a historical coincidence, but an objective law. Last year, UNESCO’s second editorial in the journal Social Science called for academics to study sports and spoke of “the social and cultural significance of sports in the interests of the public because of the hype of the press” . It seems that from the social practice, people have refined the simple language of “sports is inseparable from publicity and publicity can not be separated from sports.” There are quite a few truths. I would like to illustrate this issue with some historical facts.