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在地区发展差异显著的现实条件下,如何构建少数民族企业的文化生态,激发少数民族企业活力,构建企业品牌的文化软实力,成为促进少数民族地区发展的重要问题。立足于少数民族地区社会经济的现状,在充分尊重少数民族传统文化和生活习俗的基础之上,从比较优势原理出发,传承和发扬少数民族独具的传统文化积淀,同时吸收现代西方企业文化建设中的优秀因素,形成差异化有文化影响力的民族企业品牌,发展壮大少数民族企业。
How to construct the cultural ecology of ethnic minority enterprises, stimulate the vitality of ethnic minority enterprises, and build the cultural soft power of the corporate brands has become an important issue for promoting the development of ethnic minority areas under the realistic conditions in which there are significant differences in regional development. Based on the current social and economic conditions in ethnic minority areas and on the basis of full consideration of the traditional cultures and living customs of ethnic minorities and proceeding from the principle of comparative advantage, we should inherit and carry forward the unique traditional cultural heritage of ethnic minorities while absorbing the cultural construction of modern western enterprises In the outstanding factors, the formation of differentiated cultural influence of the national brand, the development and expansion of minority businesses.