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某生日礼品开发和策划机构就生日礼品市场做过调查,发现—个人一年中送礼次数最高的达到267次,最少的两次,平均为3．9次。在送礼金额中,最贵重的达到1288元,最便宜的11元,平均35．6元。主要的送礼对象依次为:业务关系户、恋人,儿女、父母、配偶、兄弟姐妹、要好的同事、亲密朋友。有三种送礼现象值得关注:一是一些企业把为员工过生日作为提高企业凝聚力的重要手段;二是一些商务人士把生日送礼作为业务往来的亲情筹码;
A birthday gift development and planning agency conducted a survey on the birthday gift market and found that the highest number of gifts for individuals in one year reached 267 times, the lowest two times, with an average of 3.9 times. In the gift amount, the most precious one reached 1288 yuan, the cheapest 11 yuan, with an average of 35.6 yuan. The main gifts are: business relationships, lovers, children, parents, spouses, siblings, good colleagues, and close friends. There are three phenomena that are worthy of paying attention: First, some enterprises regard birthdays for their employees as an important means to improve their cohesiveness; Second, some business people use their birthday gifts as a kind of affection for business transactions;