90年代,电视受众的需求心理发生了急剧变化,已从传统观念中一个紧密团结的集体流变为西方传播学家所谓的“散落的大众”。我国当代电视文化的走向与品格,应因受众心理的这一变化而变化。它别无选择。回想十年前,电视连续剧《渴望》引来万众争睹的盛况,这在中国电视史上是空前的。出现“万人空巷”的本身,说明当时的受众需求还是 In the 1990s, the TV audience’s psychology of demand has undergone a drastic change. From the traditional concept of a closely united collective change, Western television media has called the so-called “scattered public.” The trend and character of contemporary television culture in our country should change due to the change of the audience’s psychology. It has no choice. Recall that ten years ago, the TV series “Longing” drew the spectacular spectacle which was unprecedented in the history of Chinese television. Appears “million empty alley” itself, indicating the audience needs or