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像传说中的鲤鱼跳龙门,只有从传统经济的“死水”中跳入市场经济的大潮中,企业管理者才能成为真正的企业家。这个“跳龙门”的过程是一个并不轻松的过程,企业管理者要增强这样几种意识: 一、纵横公关意识。传统经济中的企业管理者是在“父母包办”的社交圈子里活动。上有红头文件,下有领导指示,只要不出圈就可以交差。市场经济中的企业家则必须学会“自由恋爱”,通过纵横公关为企业开辟经营市场,为商品打开销路,可以说没有纵横公关的主动意识,企业必然在市场经济中迈不开步子。二、求新求变意识。传统经济中企业的产品几十年一贯制,“皇帝的女儿不愁嫁”,逐渐把国家和企业
Like the legendary squid jumping gantry, only from the “deadwater” of the traditional economy jumped into the tide of the market economy, corporate managers can become true entrepreneurs. The process of “jumping the gantry” is a process that is not easy. Managers of enterprises must strengthen these kinds of consciousness: 1. Cross-public awareness. Business managers in the traditional economy operate in a “parent-run” social circle. There are red-headed documents, under the leadership instructions, as long as you can not make a circle to cross the difference. Entrepreneurs in the market economy must learn to “free love,” through the horizontal and horizontal public relations for the enterprise to open up the business market, open up for the goods to sell, it can be said that there is no active awareness of cross-border public relations, the company will inevitably step in the market economy. Second, innovation and change consciousness. In the traditional economy, the products of enterprises have been consistently implemented for decades. “The emperor’s daughter does not marry” and gradually brings the country and the enterprise into