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企业品牌战略的实施不仅是一个复杂的系统工程,而且是一个高风险与高回报并存的不确定性过程。据此,为了更好地研究相关利益群体在制造型企业品牌战略实施过程中利益的形成机制,帮助制造型企业寻求品牌战略实施的均衡点,同时考虑到制造型企业是品牌战略实施的主体,政府是企业品牌战略实施的主导,本文采用了学习进度较慢成员组成的大群体随机反复博弈,对包括制造型企业之间对称博弈、政府与制造型企业之间非对称博弈的“复制动态”机制进行了模拟,以此来探讨制造型企业品牌战略实施的主要影响因素,并在此基础上提出促进制造型企业品牌战略实施的对策与建议。
The implementation of corporate branding strategy is not only a complicated systematic project, but also an uncertain process in which high risk and high return coexist. Therefore, in order to better study the formation mechanism of stakeholders’ interest in the implementation of brand strategy in manufacturing enterprises and help manufacturing enterprises seek the equilibrium point of brand strategy implementation, and taking into account that manufacturing enterprises are the main body of brand strategy implementation, The government dominates the implementation of corporate brand strategy. In this paper, a large group random repeated game consisting of slow learning members is used to analyze the effects of asymmetric games between symmetric games among manufacturing enterprises and asymmetric games between government and manufacturing enterprises "Mechanism in order to explore the main influencing factors in the implementation of brand strategy of manufacturing enterprises, and on this basis, put forward countermeasures and suggestions to promote the implementation of brand strategy in manufacturing enterprises.