企业文化软实力是企业管理方面一个新的概念,表明了企业文化对于企业的战略意义,同时也为企业文化建设提供了新的思路。一软实力的概念诞生于国际关系领域,原来指的是某个国家依靠文化和理念方面的因素来获得影响力的能力。“软实力”(Soff Power)概念由美国哈佛大学 Corporate Culture Soft power is a new concept in business management, which shows the strategic significance of corporate culture to enterprises and provides new ideas for corporate culture. The concept of soft power was born in the field of international relations, originally referring to the ability of a country to gain influence by relying on cultural and ideological factors. “Soff Power” concept by Harvard University