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面对媒介环境变迁带来的电视传播形态的改变,主要由收视率和满意度为主构成的传统评价体系既不能完全反映电视内容传播的全貌,也不能全面反映电视内容的真实影响力。为了弥补当前电视节目评价体系存在的缺陷,2007年中国电视网络影响力课题组正式提出了“网络影响力”的概念,企图对电视内容在网络环境中的传播效果进行重新评估。本文将在梳理电视节目传统评价体系的基础上,提出中国电视网络影响力的评价体系,并发布2008年度最具网络影响力的中国电视调查结果。
In the face of the change of the form of television transmission caused by the change of the media environment, the traditional evaluation system consisting mainly of ratings and satisfaction can neither fully reflect the whole picture of the TV content transmission nor fully reflect the true influence of the TV content. In order to make up for the shortcomings of the current evaluation system of television programs, the research group on the influence of Chinese television networks formally proposed the concept of “network influence” in 2007 in an attempt to re-evaluate the effect of television content in the network environment. This article will sort out the traditional evaluation system of TV programs based on the evaluation system of the influence of China’s TV networks and publish the most influential TV survey results of China in 2008.