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互联网公司的入局,为处在转型中的传统电视行业注入了新的变革动力。如果说中国的电视行业在2012年被4K超高清打上标签,那么在2013年,无疑被“互联网”三个字烙上了印记。经过10余年的发展与渗透,互联网环境为互联网电视培养了大批的潜在用户。数据显示,互联网电视在2012年的渗透率已达27%,预计到2015年这一数字将飙升至89%。在2013年这一年,以乐视、爱奇艺、小米等为代表的互联网公司纷纷涌入电视行业,在抢占TV屏的同时,为完善互联网电视的产业链起了巨大的推进作用。同时,也正是因
The entry of Internet companies has injected new impetus into the transformation of the traditional television industry. If China’s television industry was tagged with 4K Ultra HD in 2012, then in 2013 it was undoubtedly branded “Internet”. After more than 10 years of development and penetration, the Internet environment has trained a large number of potential users for Internet TV. Data show that Internet TV penetration rate reached 27% in 2012, this figure is expected to soar to 89% by 2015. In 2013 this year, Internet companies represented by LeTV, Iqiyi, Xiaomi, etc. all poured into the TV industry. While seizing the TV screen, they played a huge role in improving the industrial chain of Internet TV. At the same time, precisely because of