编者按电视媒体作为当今重要的媒介形式,凭借强大的社会公信力,收视观众的多样性以及独到的内容平台,依旧是品牌客户广告投放的重点选择。但是随着消费者接受媒介信息的发散性以及客户对媒介需求的高期望值,电视广告的经营依然任重而道远。对于品牌客户来说,达成“品效合 Editors press television media as an important media form today, with strong social credibility, viewing audience diversity and unique content platform, is still the focus of brand advertising clients focus. However, as consumers accept the divergence of media information and the high expectations of customers for media needs, the operation of television advertisements still has a long way to go. For brand customers, to achieve ”product effect together