执科龙整合传播部之牛耳的刘伟湘于午饭时抽出宝贵时间接受了采访,他说下午还要开会,所以我们见缝插针地在电话里聊起了“IMC”的话题,时间很紧凑,也许内容不够全面,但第一线人员真实的感受一下子就抓住了我,直觉告诉我这个被访对象有宝贝可以挖掘。谈起整合营销传播部的建立,刘先生指出,这对科龙多品牌的企业背景是一种现实的选择,也是整合多品牌的一种有效方式。自屈云波先生做出有意义 Liu Weixiang, who was a leader of the integrated communications department of Kelong, took the time to interview at lunch time. He said that he had a meeting in the afternoon, so we talked a lot about the topic of “IMC” on the phone. The time was very tight and maybe Content is not comprehensive enough, but first-line real feelings at a glance to seize me, intuition told me that the respondents have baby can dig. Speaking on the establishment of Integrated Marketing Communication Department, Mr. Liu pointed out that this is a realistic choice for KLM’s multi-brand corporate background and an effective way to integrate multi-brand. Since Mr. Qu Yunbo made sense