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企业品牌承载着企业信誉、经营实力、经营价值观等诸多内容,是企业生存和发展的重要标志,企业要想求生存,求发展,就必须重视企业品牌的塑造,提升企业品牌的价值,增加企业品牌的含金量,加强企业文化建设,是打造企业优质品牌的重要手段和有效途径之一。广州市自来水公司提出“以科学为先导、以人才为基础,为民众提供优质服务,创国内一流的饮用水品牌”的质量方针,把品牌建设摆在企业发展的重要位置上,
Corporate brand carrying business reputation, business strength, business values and many other content, is an important symbol of the survival and development of enterprises, enterprises in order to survive, and development, we must attach importance to shaping the corporate brand, enhance the value of corporate brand, increase business Brand gold content, strengthen the building of enterprise culture, is to create an enterprise quality brand an important means and an effective way. Guangzhou City Water Company proposed “science-based, talent-based, to provide quality services to people, creating a domestic first-class brand of drinking water, ” the quality policy, the brand building in an important position in the development of enterprises,