当《实战广告案例(第二辑)》摆上案头时,我不禁为之震撼,为之感慨。震撼于300余个案例的精彩纷呈,感慨于本套丛书的全程执行单位——《广告人》杂志社多年来的执著和坚韧。风生水起的广告市场,传播方式在变,客户需求在变,受众口味也在变。广告人的思维方式、经营模式等等自然也 When the “actual case of advertising (second series)” put on the desk, I can not help but shocked it, feeling. Shocked at more than 300 cases of brilliant, feeling in the whole series of executive units of this series - “advertising” magazine for many years of perseverance and tenacity. Fear of the advertising market, the mode of transmission is changing, changing customer needs, audience tastes are changing. Advertising people’s way of thinking, business model and so on naturally