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文章运用文献资料法、比较分析法、归纳法等研究方法,对软实力、文化软实力的概念进行辨析,在此基础上对体育文化软实力的概念进行界定,得出结论:体育文化软实力就是在体育领域或者某种具体体育活动所表现出的对内的凝聚力、影响力,对外的感召力、吸引力。文章旨在为提高我国体育文化软实力的建设和提升提供理论依据,以期对构建中国特色的文化软实力理论有所补益。
Based on the analysis of the concepts of soft power and soft power, the article defines the concept of soft power of sports culture by means of literature, comparative analysis and inductive methods, and concludes that the soft power of sports culture Is in the field of sports or a specific physical activity demonstrated by the cohesion, influence, external appeal, attractiveness. The article aims to provide a theoretical basis for improving the construction and promotion of China’s sports culture soft power, with a view to building a theory of cultural soft power with Chinese characteristics.