在市场营销中,新产品促销的最大难点是不为消费者认知、接受,并且需要从作为同质化产品的老产品“领地”内争取到忠于自己的顾客群。同一类产品的品牌往往不只一家,消费者只有深入了解产品的基本功能、性能,并货比三家、价比三家之后才会出手。因此,在新产品促销活动中,不仅需要大量的广告投入提高新产品的知名度,更重要的是通过免费派送、现场演示、工厂参观等方法,迅速取 In marketing, the biggest difficulty in promoting new products is that they are not perceived and accepted by consumers, and they need to gain a loyal customer base from the old product “territory ” as a homogeneous product. The same type of product is often more than one brand, consumers only in-depth understanding of the basic functions of the product, performance, and more than three, after three than the price shot. Therefore, in the promotion of new products, not only need a lot of advertising to improve the visibility of new products, more importantly, through free delivery, live demonstrations, factory visits and other methods, quickly