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谈到瑞典著名汽车品牌VOLVO,人们最先想到的会是以安全著称的小轿车。其实VOLVO的轿车业务已经于2001年出售给美国福特汽车旗下的豪华汽车集团,现在真正属于VOLVO汽车集团的是重型卡车和客车业务,沃尔沃卡车公司是沃尔沃集团麾下规模最大、实力最强的公司。VOLVO卡车早在上个世纪70年代即进入中国,但是直到90年代末,VOLVO卡车还只是个无名小卒。根据VOLVO中国公司提供的一份独立市场报告显示:1997年,在中国市场只有27辆的销售业绩,面对偌大的中国物流和运输市场,这个数字基本可以忽略不计。然而情况却在短短的几年间发生了逆转,1997年,VOLVO卡车在进口高端重卡车市场的占有率仅为0.4%,1999年上升至7%～8%,2002年达到12%～15%,而2003年则一下子上升到30%左右。2003年VOLVO卡车在中国售出了将近1100辆,其销售量
Speaking of Sweden’s famous car brand VOLVO, people will first think of the safety of the car is known. In fact, VOLVO sedan business has been sold in 2001 to the United States Ford Motor Company’s luxury car group, now truly VOLVO Automotive Group is a heavy truck and passenger car business, Volvo Trucks Corporation is the Volvo Group’s largest and most powerful company. VOLVO trucks entered China as early as the 1970s, but it was not until the late 1990s that VOLVO trucks were just unknown. According to an independent market report provided by VOLVO China, only 27 sales in China in 1997 faced the huge Chinese logistics and transportation market, which is basically negligible. However, the situation reversed in just a few years. In 1997, VOLVO trucks accounted for only 0.4% of the imported high-end heavy-duty truck market, up from 7% to 8% in 1999 and from 12% to 15% , While in 2003 all of a sudden rose to about 30%. In 2003 VOLVO trucks sold nearly 1,100 units in China with sales