上海是中国文化创意产业的发轫之地。在这样的背景下,如何实现城市转型?华东师范大学设计学院院长魏劭农先生认为,上海首先需要明确两项必备要素,那就是国际视野与区域文化,两方面共同合力方能取得成功。之所以首先要强调国际视野,是因为目前国家之间的竞争实质上就是城市 Shanghai is the birthplace of China’s cultural and creative industries. In this context, how to achieve urban transformation? East China Normal University, Dean of Design School of Science and Technology, said Wei Wei, Shanghai first need to clear two essential elements, that is, international perspective and regional culture, both together to be successful. The reason why we must first emphasize the international perspective is that the current competition among countries is essentially a city