高校图书馆需要采用营销手段宣传推广图书馆的资源和服务,营销的成功完全可以不投入太多资金,而只是依靠图书馆现有资源和馆员的热情。爱尔兰沃特福德理工学院图书馆在2007/2008年实施的一系列低成本营销活动,成效显著,对国内高校图书馆的服务营销有一定借鉴意义。 University libraries need to use marketing tools to promote library resources and services, marketing success can not invest too much money, but only rely on the existing library resources and librarians enthusiasm. A series of low-cost marketing activities implemented by the library of Waterford Institute of Technology in Ireland in 2007/2008 have achieved remarkable results and are of some reference to service marketing of domestic university libraries.