随着我国社会主义市场经济的建立和发展,电视产业逐步纳入市场轨道。我们面对的是卫星电视、国际电视、网络传媒等多频道争夺天下的局面,电视已由过去的“皇帝女儿不愁嫁”式的卖方市场,逐渐转变为以满足观众需求为目标的买方市场,在电视集团化、频道专业化、传播分众化的今天, With the establishment and development of China’s socialist market economy, the television industry has gradually been brought into the market. We are faced with the multitude of channels including satellite television, international television and internet media, and the television has been gradually transformed from the former seller’s market with the “Emperor’s daughter with no worries” to the buyer’s market with the audience’s demand as its goal Today, in the television group, channel specialization, dissemination of popular,