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包装设计与图形设计的关系是紧密相连的,包装设计中的图形作用也是非常重要的,在很大程度上影响着商品的销售。在现代社会中,商品包装上趣味图形的运用,在商品的流通过程中会对消费者产生先声夺人的作用。只要注重图形对儿童的心理影响和情感上的反映,了解趣味图形的视觉语言和表现形式就可以成功地创造出精彩的包装设计作品。文章重点对包装中图形的强化视觉效果、传达商品信息、塑造企业形象的价值功能的深入分析,认为趣味图形在感染力、平衡力、强调力方面具有重要的作用。
The relationship between packaging design and graphic design is closely linked, and the graphic function in packaging design is also very important, which largely influences the sales of goods. In modern society, the use of interesting graphics on the packaging of goods creates a preemptive effect on consumers in the circulation of commodities. Just pay attention to the graphic psychological impact on children and emotional reflection, understand the visual language and expression of fun graphics can successfully create a wonderful packaging design works. The article focuses on the analysis of the enhanced visual effects of graphics in the package, the communication of product information and the value function of shaping the corporate image. It is believed that the interesting graphics play an important role in infectivity, balance and emphasis.