在中国,诺基亚与众多当地营销商建立了长期的合作关系。诺基亚的整体战略目标是要在手机销售方面确立坚固的领先地位。实现这个目标需要扩大用户基数,确保产品和服务质量,从而建立强大的品牌优势,最终实现其“科技,以人为本”的口号。诺基亚的技术发展产业链包括以下三方面:技术领域,服务领域及销售领域。本文将 In China, Nokia has established long-term relationships with many local marketers. Nokia’s overall strategic goal is to establish a solid leadership position in handset sales. Achieving this goal requires expanding the user base to ensure the quality of products and services, so as to establish a strong brand, and ultimately achieve its “science and technology, people-oriented” slogan. Nokia’s technology development industry chain includes the following three areas: technology, services and sales. This article will