九寨沟,以其独特的自然景观闻名。由于其资源特点,在区位经济上采取“全域旅游”的战略就显得合理、有效。但是,由于历史的原因,九寨沟县的旅游在市场定位上采取的是“大众化”模式,这就限制了其发展,突出的表现在淡旺季差距过大。作为产业而言,其扩散效应也不明显。仅以2012年第一季度为例,共接待游客 286万,旅游消费产值1.25亿人民币,地方财政一般预算仅3400万人民币。那么,作为九寨沟县经济发展兼具主导产业和支柱产业双重“地位”的 Jiuzhaigou, famous for its unique natural landscape. Due to its resource characteristics, it is reasonable and effective to adopt a strategy of “global tourism” in the regional economy. However, due to historical reasons, tourism in Jiuzhaigou County has adopted the “popularization” mode in its market positioning, which limits its development. The prominent performance is that the gap between the peak season and the peak season is too large. As an industry, its diffusion effect is not obvious either. Only the first quarter of 2012, for example, received a total of 2.86 million tourists, tourism consumption output value of 125 million yuan, the general budget of local finance is only 34 million yuan. Well, as Jiuzhaigou County Economic Development both leading industries and pillar industries “status ”