“海尔,中国造”是人们前几年最熟悉的广告词,而如今的海尔不但有中国造,而且有“美国造”、“意大利造”。2001年,海尔全球营业额达到602亿元人民币,海外营业额占到14％,其中海外机构实现营业额7.3亿美元,从中国直接出口创汇4.2亿美,一年的海外市场贡献率达到11.5亿美元。海尔的成功,为中国企业进行国际化经营提供了范例。 “Haier, Made in China” is one of the most familiar adwords people have known a few years ago, and now Haier is not only made in China but also made in the United States and Made in Italy. In 2001, Haier's global turnover reached 60.2 billion yuan, overseas sales accounted for 14%, of which foreign affiliates turnover of 730 million U.S. dollars, direct exports from China 420 million U.S. dollars, one year overseas market contribution rate of 1.15 billion U.S. dollars . Haier's success provides an example for Chinese enterprises to operate internationally.