随着世界范围经济与文化的快速发展,高新科学技术也迅速的渗透到了各行各业,再也不是神秘不可触摸的存在。“智慧地球”、“智慧城市”等概念的不断提出,正式使高新技术融入到人们生活的每一个细节之中,在这样的形势下,旅游业也无可厚非的要发展成为“智慧旅游”。智慧旅游的到来,究竟会为旅游企业的发展带来怎样的影响,旅游企业对此又需要做出怎样调整,这是我们目前非常关注的问题。本文在了解智慧旅游概念的基础上,分析智慧旅游可能为旅游企业发展带来的机遇与挑战,并且对旅游企业在此背景下可能进行的发展策略的调整进行探讨,旨在能够更加深入地了解智慧旅游为旅游企业发展带来的巨大变化。 With the rapid economic and cultural development in the world, high-tech science and technology have also rapidly penetrated all walks of life and are no longer mysterious and inaccessible. “Smart Earth ”, “Smart City ” and other concepts continue to be put forward to formally make high-tech into every detail of people’s lives, in this situation, the tourism industry is also understandable to develop into Wisdom Tourism". The arrival of smart tourism, what will happen for the development of tourism enterprises what kind of impact, tourism enterprises need to make adjustments to this, which is our current concern. Based on the understanding of the concept of Wisdom Tourism, this paper analyzes the opportunities and challenges that Wisdom Tourism may bring to the development of tourism enterprises, and probes into the adjustment of development strategies that tourism enterprises may make in this context so as to understand more deeply Wisdom tourism for tourism development has brought great changes.