企业市场营销战略创新发展是企业发展的一部分重要内容,但是进入新的时代发展时期之后,企业原有的市场营销战略已经无法适应企业生产发展新需求,因此企业必须要在充分了解市场经济发展方向的基础上,不断的优化自身市场营销战略,从而为企业生产发展赢取更大的经济效益。本文即是在此背景下,对新时期企业市场营销战略创新进行相应的研究,以期能够为我国企业市场营销战略的创新和发展提供理论支持,从而推动我国企业的发展,促进我国社会主义市场经济的繁荣。 Enterprise marketing strategy innovation and development is an important part of business development, but entered a new era of development, the company’s existing marketing strategy has been unable to meet the new needs of enterprise production and development, so enterprises must be fully aware of the direction of market economy Based on the continuous optimization of its marketing strategy, so as to win more economic benefits for the production of enterprises. In this context, this article makes a corresponding study on the corporate marketing strategy innovation in the new era in order to provide theoretical support for the innovation and development of corporate marketing strategy in our country, so as to promote the development of Chinese enterprises and promote the socialist market economy in our country The prosperity.