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在互联网+背景下,传统戏曲发展态式甚微,黄梅戏也面临着同样的发展与创新的窘境。如何将传统的戏曲文化与互联网结合、分析黄梅戏市场价值是戏曲现今创新发展与保护传承面临的重要课题。本文通过分析研究互联网+黄梅戏的背景现状,讨论黄梅戏市场化的必要性,阐释互联网+黄梅戏生态圈,探究黄梅戏市场化开发,逐步形成黄梅戏市场化运作模式,实现黄梅戏可持续发展的创新之路。
In the context of the Internet +, the development of traditional opera is minimal and the Huangmei opera also faces the same dilemma of development and innovation. How to combine the traditional opera culture with internet and analyze the market value of Huangmei opera is an important issue for the current development of innovation and protection of traditional opera. This article analyzes the background of the internet + Huangmei opera, discusses the necessity of marketization of Huangmei opera, explains the internet + Huangmei opera ecosystem, explores the market development of Huangmei opera, and gradually forms the marketization mode of Huangmei opera to realize the sustainable development of Huangmei opera.