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建立多元化的电视节目评价体系,是电视媒体进一步发展的需要,同时也是使电视媒体更加贴近实际、贴近群众和贴近生活的需要。经过多年的探索和实践,我国电视媒体在建立节目评价体系方面已经取得了不小的成绩,但是,随着电视业的迅速发展,特别是国内外电视业竞争日益加剧,需要对现有的电视节目评价机制进行改革和完善,建立科学的多元化的节目评价体系。
The establishment of a diversified evaluation system for television programs is the need for the further development of the television media. It also enables the television media to become closer to the reality, to the masses and to the needs of life. After years of exploration and practice, China’s television media has made remarkable achievements in setting up a program evaluation system. However, with the rapid development of the television industry, especially the growing competition in the television industry both at home and abroad, Program evaluation mechanism for reform and improvement, the establishment of a scientific and diversified program evaluation system.