当前,从美国到欧洲的整个社会经济,正以发达的服务经济为基础,并紧跟“计算机信息”时代,大规模开展体验经济,用户体验行业也经历着快速发展与变革。在变革的当下,用户的真正需求是什么?追求的良好体验是什么?设计的目标是什么?随着苹果、Google、facebook的崛起与成功,以及Uber、airbnb、Y Combinator、Fuseproject等模式的创新,都取得了不小的成功。这些成功的产品、设计与模式无一不挑逗着大众的味蕾与需求,通过实现颠覆性的体验创新和商业模式的完美结合,构建用户 At present, the entire social economy from the United States to Europe is based on the developed service economy and closely follows the “computer information” era, and the experience economy is carried out on a large scale. The user experience industry also undergoes rapid development and transformation. What is the pursuit of a good experience? What is the goal of the design? With the rise and success of Apple, Google, facebook, as well as the innovation of Uber, Airbnb, Y Combinator, Fuseproject and other models , Have made no small success. These successful products, designs and models all tease the taste buds and needs of the public, by creating a perfect combination of disruptive experience innovation and business model, building users