市场营销是一门综合性、实践性很强的管理科学,专业实习在营销专业教学中占据重要的地位,实训是培养学生职业技能的重要手段,根据高职市场营销课程的应用性,在教学中探索有效的实战实训模式成为当务之急。本文从高校市场营销专业的培养目标出发,以深化市场营销理论知识,培养学生职业能力和综合素质为目标,以技能训练为主线,在总结市场营销学实验教学经验的基础上对高职院校营销实训模式进行了研究与探讨,望能为高职教育提供一些建议。 Marketing is a comprehensive and highly practical management science. Professional internship occupies an important position in the teaching of marketing specialty. Practical training is an important means of cultivating students’ vocational skills. According to the applicability of higher vocational marketing courses, Teaching to explore effective combat training mode has become a top priority. Based on the training goal of marketing major in colleges and universities, with the goal of deepening the theoretical knowledge of marketing, training students’ occupational ability and overall quality, taking the training of skills as the main line, on the basis of summarizing the experimental teaching experience of marketing, Marketing model for research and discussion, hoping to provide some advice for higher vocational education.