一、超市自有品牌——来了“随风潜入夜,润物细无声”。不知不觉间,超市的货架上悄然出现了新面孔——标示超市名称的商品(也叫自有品牌),例如“家乐福”牌饮料;国美电器“战鹰、战圣”牌剃须刀;北京小白羊超市的“小白羊”牌面巾纸等(见一览表)。那么,超市为何争上自有品牌呢? First, the supermarket own brand - came “wind sneaks into the night, moisten things silently.” Unconsciously, the supermarket shelves quietly appeared a new face - the name of the supermarket goods (also known as own-brand), such as “Carrefour” brand drinks; Gome Warfarin, War San “brand razor; Beijing Little Aries supermarket ”Little Aries" brand tissue (see list). So why the supermarket fight its own brand?