信息模糊(obfuscation)是行为经济学研究的重要领域,主要解释了在商品买卖过程中,销售商通过把商品信息复杂化等手段,让人们的消费过程变得更加复杂和困难,从而使消费者在购买商品时面对信息模糊做出种种不明智的选择的现象问题。本文从以往的研究成果出发,就信息模糊、有限理性和销售者的决策行为的关系进行了探讨,以期为信息模糊的跨学科研究提供可借鉴的思路和方法。 Obfuscation is an important area of ​​behavioral economics research. It mainly explains that in the process of the sale and purchase of goods, sellers make people’s consumption process more complicated and difficult by means of complicating the product information so that consumers In the purchase of goods in the face of fuzzy information to make all kinds of unwise choices phenomenon. Based on the previous research results, this paper discusses the relationship between fuzzy information, limited rationality and decision-making behavior of sellers, in order to provide some ideas and methods for interdisciplinary research with fuzzy information.