移动互联网应用产生了海量的用户数据行为,这些数据所蕴含的价值能够推进应用和商业模式创新。电信运营商作为移动互联网应用用户的第一触点,可以有效结合运营商智能管道和云计算资源优势,打造面向企业合作伙伴的数据采集、挖掘、共享的生态价值链。从大数据PaaS平台切入,分析如何构建大数据服务环境,并给出后续研究建议和思考。 Mobile Internet applications generate massive amounts of user data, the value of these data to promote innovation in applications and business models. As the first contact point for mobile Internet users, telecom operators can effectively combine the advantages of operators’ intelligent pipelines and cloud computing resources to create an ecosystem value chain for data collection, mining and sharing for enterprise partners. From the big data PaaS platform, we analyze how to construct a big data service environment, and give some suggestions and reflections on the research.