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一部影片票房受多种因素的影响,影片类型便是其中之一。中外学者均对影片类型与票房之间的关系进行了研究和分析,但是由于时代不同、样本各异等得出的结论也不尽相同。本文以2010—2014年间中国内地引进的190部美国影片(包括合拍片)为样本,借鉴了巴里·利特曼的票房预测分析方法,对中国内地电影市场对进口美国影片的类型偏好进行了分析,得出了中国观众更加偏爱科幻类、冒险类和动作类等类型的影片这一结论。
A movie box office is affected by many factors, one of which is the film genre. Both Chinese and foreign scholars have studied and analyzed the relationship between film types and the box office. However, due to different times and different samples, the conclusions drawn by different types of scholars are not the same. Based on the 190 U.S. films (including co-productions) introduced in mainland China during 2010-2014, the article draws on Barry Littman’s box office prediction analysis method to analyze the type preferences of imported films from the Mainland of China in the United States , Came to the conclusion that Chinese audiences prefer the types of films like science fiction, adventure and action.