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[目的/意义]从认知角度分析影响社会化信息搜寻行为的各种因素,以期为各类信息搜寻平台上新出现的社会化交互行为提供更加全面、科学的解释,为开发与设计更加完善的社会化信息搜寻平台提供理论依据。[方法/过程]以技术接受模型理论、社会认知理论和信息行为理论为基础构建基于认知视角的社会化信息搜寻影响因素模型,并利用结构方程模型方法验证该模型对于社会化信息搜寻研究具有一定的适用性。从用户认知的角度出发,针对不同的社会化信息搜寻平台提出相应的改进建议。[结果/结论]感知有用性和感知收益对用户社会化信息搜寻行为有显著正向影响,感知易用性对用户进行社会化信息搜寻行为有正向影响;自我效能是用户对社会化信息搜寻的自信程度,这一因素显著影响社会化信息搜寻行为。
[Purpose / Significance] From the perspective of cognition, analyze the various factors that affect the behavior of socialized information search, in order to provide a more comprehensive and scientific explanation for emerging social interaction behaviors on various information search platforms and to perfect the development and design Social information search platform to provide a theoretical basis. [Method / Process] Based on the model of technology acceptance theory, social cognition theory and information behavior theory, a model of influencing factors of social information search based on cognitive perspective was constructed. The structural equation modeling method was used to validate the model for social information search Has a certain applicability. From the perspective of user’s cognition, we put forward corresponding suggestions for different social information search platforms. [Results / Conclusion] Perceived usefulness and perceptual gain have a significant positive impact on users ’socialized information searching behavior. Perceived usability has a positive effect on users’ socialized information searching behavior. Self-efficacy is the user’s search for socialized information The level of self-confidence, this factor significantly affect the social information search behavior.